Develop excellence and

entrepreneurial spirit on a human scale

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Our mission

We believe that there is no better proof of quality than the test of time: 

we always prioritize the excellence of our products and know-how, our commitment to our stakeholders, and our human-scale culture to develop over the long term.

This deep commitment to quality is reflected in our exceptional products, which appeal with their distinctive and recognizable style.

Our mission is to create memorable moments of discovery and sharing, which delight both the senses and the mind by revealing the identity of our terroirs. And in this way we contribute to

Defending the culture of taste.

Our ambition

To become the French family-owned and independent group that offers the finest portfolio of exceptional wines and spirits

FIVE STRATEGIC PRIORITIES

1

GROWTH THROUGH VALUE

Relaunch our organic growth with a more balanced portfolio.

2

RESPONSIBLE AND SUSTAINABLE COMMITMENT

Entrench this growth sustainably in the values of the group.

3

OPERATIONAL EXCELLENCE

Aim for excellence in everything we do, reflecting the excellence image of our products.

4

AGILITY

Fully benefit from our “human scale culture”: collective efficiency, agility.

5

EXTERNAL GROWTH

Reach a more sustainable critical size and accelerate growth through acquisitions.

Values

The members of the Bollinger Group share 4 fundamental values:

SENSE OF FAMILY

Commit to a long-term project together

EXCELLENCE

Give the best of oneself and seek perfection

ENTREPRENEURIAT

Dare, innovate, commit to creating value

RESPONSABILITY

Take care of people, our land and the environment

Principles of action

SUBSIDIARITY

Make decisions as close as possible to the business, prioritize the assumption of responsibility by subsidiaries

COLLEGIAL CULTURE

Encourage collaboration between stakeholders